Lim Brothers is New Zealand's leading Asian foods wholesaler, offering an extensive range of international Asian brands. With over 25 years of experience, Lim Brothers supplies restaurants, cafes, and retailers with top-quality imported food products, ensuring the best of Asian cuisine for your customers. As a family-run business, Lim Brothers values its loyal staff and provides exceptional service, making sure you get what you need, when you need it.

The Problem

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Lim Brothers faced a significant challenge in reducing their freight costs from sending direct to store to their Foodstuffs South Island (FSSI) supply channel. They aimed to leverage the FSSI cross-docking network to distribute their products more efficiently. However, they were concerned about the administrative overhead and potential disruption to their existing workflows if they used the FSSI portal. Lim Brothers needed a solution that could seamlessly integrate with their operations and use Electronic Data Interchange (EDI) to minimise manual processes and streamline their logistics.

The Solution

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Lim Brothers searched for a solution and initially considered building their own EDI system. However, they decided to choose Dock2Dock instead. By opting for Dock2Dock's EDI cross-docking solution, they saved a considerable amount in development and ongoing maintenance costs.

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Dock2Dock instantly simplifield a complex business process.

"Using Dock2Dock has genuinely transformed the way we operate. Right from the start, it simplified a complex business process, and our operational costs have dropped impressively. The best part? It practically paid for itself within just a few days."

If Lim Brothers had used the FSSI portal instead of EDI, they would have needed to duplicate data entry, which would increase the chance of errors. Dock2Dock offers a free integration with NetSuite.

"We owe a special thanks to Cameron, who played a crucial role in helping us integrate Dock2Dock with NetSuite seamlessly. This integration meant that we didn't have to double up on data entry, which saved us even more time and reduced the chances of errors."

Lastly, Dock2Dock has increased Lim Brothers revenue as they can now service supermarkets in remote parts of the South Island.

"Dock2Dock has unlocked markets that were previously too expensive for us to service. This has opened up new revenue streams and growth opportunities that we hadn't thought possible before."